Elvis brings in $3.5 million in Thursday previews

The summer movie season is in full swing with movies like Top Gun: Maverick and Jurassic World Dominion to show the audience that the cinema experience is still king. However, summer isn’t just a time for big blockbusters, it’s also a time for smaller human stories. One such film is Baz Luhrmann’s elvis which just opened in cinemas everywhere. The musical biopic appears to be having a strong opening weekend, and in its Thursday preview, the film has grossed a whopping $3.5 million at over 3,400 locations. This includes the Tuesday fan events for elvis.

Thursday’s preview number bodes well for good things to come for the film, with Warner Brothers most likely singing with delight at the news. Compared to other films of this genre like the 2019 Elton John film rocket Man which grossed $2.3 million in its previews, starts off on the right note. It also made more in previews than Scott DerricksonThe new horror movie The black phone. This movie grossed $3 million on Thursday, but that’s expected The black phone is more of a niche genre film when compared to the huge appeal of Elvis.

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Finally if you compare elvis Compared to other Luhrmann spectacles, the film is on par with the director’s previous efforts. This contains The Great Gatsby which grossed $3.25 million. This visually stunning adaptation grossed $50 million in its opening weekend. don’t expect elvis making that much money by the end of the weekend, but anything over $20 million is considered a success in WB’s eyes.

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In terms of what to expect from the overall box office of this film, that’s anyone’s guess. The only thing this movie has in common with a hit story like Top Gun is that it gets older. Elvis was, after all, a 20th-century icon. This biopic can be great counter programming to other movies Jurassic world, light yearand the coming Thor: Love and Thunder. These are films that appeal to a much younger audience. Given the amazing word of mouth this film is getting from both critics and audiences alike, it will be exciting to see what kind of legs this biopic will have. Especially since Austin Butler‘s performance as this music legend is the focus of this film’s praise. tom hanks There’s no harm in playing Elvis’ manager Tom Parker, either.


Music biographies were hugely successful before the pandemic. movies like rocket Man and Bohemian Rhapsody have shown that audiences crave this kind of well-crafted story. Hopefully elvis can follow in the footsteps of these films and offer an experience that will make fans old and new fall in love with the elaborate story of this legend. elvis it’s rocking in theaters now and until you witness the Birth of a King you can read the synopsis of the film below:

The film explores the life and music of Elvis Presley (Butler) as seen through the prism of his complicated relationship with his enigmatic manager, Colonel Tom Parker (Hanks). The story delves into the complex dynamic between Presley and Parker, spanning 20 years from Presley’s rise to fame to his unprecedented stardom, against a backdrop of America’s evolving cultural landscape and loss of innocence. This journey focuses on one of the most important and influential people in Elvis’ life, Priscilla Presley (Olivia DeJonge).

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