IAB unites the digital advertising industry at its new in-person event Audience Connect, bringing together the most innovative brands and companies at the Brand Disruption Summit
NEW YORK, July 19, 2022 /PRNewswire/ — The Interactive Advertising Bureau (IAB), the industry association for digital media and marketing, today announced its schedule of thought leadership events for the remainder of 2022 along with initial details of its annual Leadership Meeting (ALM). January 22-24, 2023. These events aim to highlight the industry’s most significant opportunities and most pressing challenges. You will find solutions to address these issues and create an agenda for which organizations can hold themselves accountable and take action.
“IAB events are intended to stimulate and drive action. Over the coming months, our portfolio of events will explore key topics related to data and technology that enable marketers to find the right audiences, engage consumers, measure and optimize in a rapidly changing advertising ecosystem. ” said David Cohen, CEO, IAB. “The next 12 to 18 months will be very dynamic as we manage change across many dimensions: pending regulation, the economy, a changing political landscape, war and rising geopolitical tensions. Our events are designed to address the most pressing issues -an.”
Coming this year is a new event titled “IAB Audience Connect: Find. engage measures. Optimize.” added to the 2022 program. Audience Connect programs are carefully curated to help agencies and brand marketers holistically understand their audience, develop long-term, cross-channel strategies, and identify partners that offer scalability.
IAB Audience Connect: Find. engage. Measure. Optimize. takes place on September 13 and 14, 2022, IAB Audience Connect is a two-day in-person event taking place in NYC. In addition, presentations on the main stage will be live streamed exclusively on IAB.com. Media executives and marketers will learn how to successfully use data and technology in a privacy-compliant manner to find the right audiences, engage consumers, measure and optimize in a rapidly changing advertising ecosystem.
This year’s speakers will present various solutions for scaling and effectively marketing to audiences, including senior executives Jonathan SaitenfeldVice President, Global Business Research & Marketing, Activision Blizzard, Lynn SchlesingerChief Customer Experience Officer, Forbes, Mark DonohueVice President, Gap Inc, General Manager GPS Media, Gap, Johanna BaumanChief Marketing Officer, PubMatic and more.
On 13.09during IAB Audience Connect, IAB will publish the second part of its Status report 2022focused on how brands, agencies and publishers deal with addressability and first-party data to prepare for the loss of third-party cookies and identifiers.
IAB Brand Disruption Summit (BDS): BDS is back in NYC this year in person 11-12 October 2022bringing together the world’s most innovative brand and business leaders to share stories of how they are navigating a new era of chaos and disruption while charting new paths for growth.
Now in its fifth year, speakers and presenters will provide insight into how forward-thinking brands are reassessing their business strategies for the privacy-centric digital ecosystem, engaging the post-COVID consumer, making investments in emerging technologies, and nurturing talent – both human and automated.
This year’s theme, Navigating the Now, addresses our industry’s need for immediate change, growth and high-level decision-making. BDS is an opportunity for marketers to learn and hear stories of practical innovations and solutions from leading companies including: Tehmina HaiderChief Growth Officer, Harry’s Inc., Yakir GolaCo-Founder and Co-CEO, GoPuff, Olivier ChenGeneral Manager, Retail, New Platforms, Luxury Sector, Cowen, Jessica Peltz-Zatulovefounding partner, Hannah Gray VCand Renaldo WebbFounder, PetPlate and more.
Additionally, during BDS, the IAB will release its annual Brand Disruption: The Evolving Consumer Ecosystem study and a new report, Brand Disruption: Consumer Study.
IAB ALM: The IAB Annual Leadership Meeting 2023 takes place in a brand new location – Marco Island, Fla on January 22-24, 2023. Leaders from across the digital ecosystem will come together to discuss the most important issues affecting our industry and set the agenda for the year ahead.
ALM 2023 will build on the momentum we created in 2022 to take action and be held accountable. The industry needs to confront the regulatory environment in which we operate and solve the challenges that impact our businesses – privacy, identity, addressability and measurement.
The industry is at an inflection point with heightened headwinds, challenges known and unknown, and a range of new opportunities. The ALM theme It Starts Here will gather and challenge the digital industry to break away from the sidelines and drive progress as we explore hot topics such as brand activation in the metaverse, programmatic and cross-channel measurement, the new era of streaming, and brand safety discuss , privacy, the ins and outs of the creator economy and optimizing creativity for the future of gaming, and more.
“This year, ALM was a huge success bringing the industry back together for in-person events and setting the stage to address the industry’s biggest challenges in currencies, measurements and privacy-enhancing technologies. At ALM 2023, IAB will lead the industry into a new era. By reinventing the rules and identifying new opportunities while advocating for change, we will arm attendees with the ideas, insights and connections they need to plan successful marketing strategies for 2023 and beyond,” added Cohen .
Further information and updates on IAB events can be found at: www.iab.com/events.
The Interactive Advertising Bureau empowers the media and marketing industries to thrive in the digital economy. Its membership includes more than 700 leading media companies, brands, agencies and technology companies responsible for selling, delivering, and Optimization of digital advertising campaigns. The trading group conducts critical research on interactive advertising and educates brands, agencies and the wider business community on the importance of digital marketing. In cooperation with the IAB Tech Lab, the IAB develops technical standards and solutions. IAB is committed to professional development and increasing the knowledge, skills, expertise and diversity of the workforce across the industry. Through the work of its Public Policy Office in Washington, D.CThe trade association champions its members and promotes the value of the interactive advertising industry to legislators and policy makers. IAB was founded in 1996 and is headquartered in NYC.
Watch the original content to download multimedia: https://www.prnewswire.com/news-releases/iab-unveils-ambitious-events-schedule-for-the-remainder-of-2022-and-2023-annual -leadership-meeting-301588551.html
SOURCE Interactive Advertising Agency (IAB)