iQIYI celebrates Chinese Valentine’s Day with rich romantic content and exciting entertainment innovations

BEIJING, August 4, 2022 /PRNewswire/ — iQIYI, an innovative, market-leading online entertainment service in China, is pleased to dedicate a rich variety of online content and offline activities to the “Qixi” Festival, the Chinese Valentine’s Day. iQIYI remains committed to providing users with creative entertainment experiences that break the line between online and offline entertainment.

A rich content ecosystem with quality romantic content

The latest addition to iQIYI’s already rich content library, almost lovea romantic film produced by iQIYI chronicling a young couple’s touching romantic journey is slated for a nationwide release 4th of August. Before its official premiere almost love was screened in close-door events in nearly 100 cities across the country China and received rave reviews. Viewers noted the film’s heartbreaking plot and nuanced storytelling, and commented that the realistic yet thought-provoking film far exceeded their expectations.

A poster of "almost love"

A poster of “Almost Love”

To celebrate this Qixi Festival, iQIYI set up a Qixi-themed section on the platform, which features romance-themed content such as: Love as you are, forever and ever, moonlight, sweet tooth, and love under the full moon. In addition to I like you how you areiQIYI’s romantic Sweet On Theater also announced in May the upcoming release of four more romantic dramas –Love between fairy and devil, see you again Mr. Bad, and love in time– another addition to iQIYI’s already strong offering of romance content.

Leveraging content ecology to deliver innovative entertainment experiences

iQIYI’s commitment to providing users with quality entertainment goes beyond creating premium content. The company actively explores the opportunities presented by the latest technological innovations while seeking new ways to connect viewers with content. This Qixi is where Sweet On Theater makes its first appearance on Baidu’s metaverse platform, XiRang. With a chance to win special awards like annual iQIYI membership, XiRang app users are invited to participate in a “treasure hunt” where they can find clues related to various Sweet On programs.

XiRang app users participated in Sweet On Programs treasure hunt

XiRang app users participated in Sweet On Programs treasure hunt

Other Qixi Celebrations curated by iQIYI also showcase iQIYI’s commitment to providing entertainment experiences that push the boundaries between online and offline. For example, the original variety show iQIYI The rap of China 2022 and iQIYI’s Sweet On Theater are holding a contest for romantic phrases that rhyme.

iQIYI also hosts offline activities China to celebrate Qixi. For example an event in chongqing City invites couples to embrace and celebrate love while showcasing classic scenes from Sweet On Theater. Several shopping malls in the cities of Jiangmen Guangdong Province and Yantai of shandong Province will also feature exhibitions launched jointly with Sweet On Theater and the Hong Kong Jewelry brand 3DG jewelry. Last but not least, since crime games are becoming more and more popular Chinausers can get a discount for NINES, a crime game shop in Chinaafter bookmarking the Sweet On Theater in the iQIYI app.

With these online and offline activities, iQIYI is committed to providing users with an integrated and romantic entertainment experience during Qixi.

CONTACT: iQIYI Press, [email protected]

(PRNews photo/iQIYI)

(PRNews photo/iQIYI)

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SOURCE iQIYI

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