Liverpool Football Club goes to extremes to enhance fan experiences at historic Anfield Stadium

SAN JOSE, California–(BUSINESS WIRE)–Extreme Networks, Inc. (Nasdaq: EXTR), a leading provider of cloud-based networks, today announced that Liverpool Football Club (Liverpool FC) has appointed Extreme as its official Wi-Fi network solutions provider and official Wi -Fi-analyses has selected providers in a multi-year partnership. Use will begin later this year.

As part of the agreement, Extreme will equip Anfield Stadium with Extreme Wi-Fi 6E access points to provide the latest generation of wireless connectivity, allowing fans to take advantage of digital amenities such as mobile ticketing and discounts and participate in in-stadium activities like Non participate -fungible tokens (NFTs). It will also provide the infrastructure for the club to launch innovative and immersive new services like AR/VR in the future.

With ExtremeAnalytics™, Liverpool FC will gain real-time data including fan foot traffic, app usage across the stadium, popular concessions and in-game points when fans are most digitally engaged. These insights will enable Liverpool FC to make data-driven decisions, deliver more personalized fan experiences and improve operational efficiencies on matchday.

The wireless network is managed by ExtremeCloud™ IQ, which helps stadium officials monitor and control Wi-Fi capacity and efficiency, configure devices, and gain insight into real-time analytics. This will help the club streamline network management and performance and scale IT operations at Anfield.

Executive Perspectives

Drew Crisp, Senior Vice President of Digital, Liverpool Football Club

“We are delighted to be working with Extreme to provide superior connectivity and analytics in the stadium. This deal will offer supporters the latest generation of wireless connectivity, allowing them to take full advantage of our world-class digital offerings when visiting Anfield. Our home stadium is known for its rich history and Extreme will allow us to enhance the digital fan experience on-site while delivering the critical insights we need to innovate and enhance the digital journeys for our fans.”

Norman Rice, Chief Operating Officer, Extreme Networks

“Connectivity is the foundation for next-generation mobile services such as biometrics, interactive stadium apps and on-demand concessions at major venues. At a stadium like Anfield, home to 54,000 fans, Extreme will provide next-generation wireless connectivity and a gold mine of network insights that will help Liverpool Football Club better understand its fanbase, generate new revenue streams and improve overall matchday operations . We are proud to play such a pivotal role in the ongoing development of one of the most beloved esports organizations in the world.”

About Extreme Networks

Extreme Networks, Inc. (EXTR) creates effortless networking experiences that enable us all to thrive. We push the boundaries of technology by harnessing the power of machine learning, artificial intelligence, analytics and automation. Trusted by over 50,000 customers worldwide, our end-to-end, cloud-based network solutions rely on our best-in-class services and support to accelerate their digital transformation efforts and make progress like never before. For more information, visit Extreme’s website at https://www.extremenetworks.com/ or follow us on LinkedIn, YouTube, TwitterFacebook or Instagram.

Extreme Networks, ExtremeAnalytics, ExtremeCloud, and the Extreme Networks logo are trademarks or registered trademarks of Extreme Networks, Inc. in the United States and other countries. Other trademarks shown herein are the property of their respective owners.

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