The scale of Euro 2022 has left an imprint on the hearts of the nation after England ended a 56-year wait to win.
Sarina Wiegman and the Lionesses took home their first major trophy after beating European giants Spain, Sweden and Germany in the knockout stages.
It was an impressive run from start to finish, breaking several records along the way and the beauty of it all is that this is just the beginning.
Lynsey Hipgrave, who will lead BT Sport’s Premier League coverage for the 2022/23 season, spoke as well GiveMeSport women about how much the landscape of women’s football has changed.
The presenter, like many others, has acknowledged how much Euro 2022 has already proved to be a turning point for the sport.
“I think the England vs Brazil game at the Wembley 2012 Olympics was a huge turning point,” said Hipgrave. “And I think this whole tournament [Euro 2022] will be the next where we see the game take an even bigger leap to the next level.
“We are already seeing the difference in the game and how it has evolved over the past few years. We saw the quality shown in the England v Spain game in Brighton – it was such a good competition. I watched it with my husband and he was totally hooked.
“We got to the end of the game and I had this big grin on my face because the first thing he said to me was, ‘When is the next game?'”
England lifted the trophy at Wembley Stadium on Sunday and have since announced they will return to the capital to host a delicious international friendly against the USA.
Tickets for the game in October are already completely sold out.
The Women’s Super League is also experiencing the domino effect of Euro 2022, which set a new record of 87,192 for the highest attendance at a European men’s or women’s game.
Brighton and Hove Albion announced earlier this week that season ticket sales have already increased by 249 per cent compared to this time last year.
“We’re changing people’s minds — people just have to watch and see the technical skills that are on display,” Hipgrave said. “The fact that we have these exciting games, top players and also brilliant goals.
“You can see from the amount of people on the site and the atmosphere there that there is a tremendous appetite for it, which is just going to bring more money into the game, more sponsors, more exposure, and then this cycle will just continue.
“The game will only keep improving, we have more players who can focus fully on the football, players who are treated right so they can do their best – and that’s where we’ll see the game constantly get bigger. “
Hipgrave spoke along GiveMeSport women ahead of the 2022/23 Premier League season. She will lead BT Sport’s coverage throughout the campaign.
Believe it? Watch now on BT Sport. BT Sport is providing exclusive coverage of 52 live Premier League games this season, starting with Fulham v Liverpool on Saturday 6 August from 11:30am. Visit btsport.com for more information
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