Pluto TV has revealed details of its 70-channel service, which has now gone live in Sweden, Denmark and Norway.
The FAST channels launch following an agreement with Viaplay’s Viafree and Pluto’s parent company Paramount Global, who will ensure locally curated channels in each of the Nordic countries.
“Pluto TV was launched with a mission to entertain the planet, and today’s highly anticipated launch in Scandinavia brings us another step closer to that goal,” said Tom Ryan, President and Chief Executive Officer of Paramount Streaming. “The union of Pluto TV and Viafree delivers the best of both worlds and introduces a seamless and free streaming destination that offers something for everyone.”
Pluto TV in Scandinavia will mix instantly recognizable global titles with those familiar to a local audience. Content includes: Lyxfällan/Luksusfellen/Luksusfælden (Luxury Trap), in Sweden, Denmark and Norway. Swedish audiences can enjoy Svenska Truckers (Swedish Truckers) and Svenska Hollywoodfruar (Swedish Hollywood Wives); Danish fans can enjoy channels such as: Familien fra Bryggen (The Kesslers) and MasterChef – Danmarks Største Madtalenter (MasterChef); while Norwegian audiences can stream channels like Eventyrlig Oppussing (Amazing Makeovers) and celebrity cooking show Camp Kulinaris (Camp Kulinaris).
For the first time there will also be sports: Bellator MMA, the world’s leading MMA organization, will have its own channel streaming all the fights of 2022 exclusively in Scandinavia.
Pluto TV is also launching a dedicated Star Trek channel featuring hit Star Trek franchises such as Star Trek: Deep Space Nine and Star Trek: Voyager.
Pluto TV Movies features fan-favorite titles including the sci-fi classic and Oscar-nominated Dune from director David Lynch; comedy Dinner for Schmucks with Paul Rudd and Steve Carell; and action blockbuster Red Dawn, starring Chris Hemsworth.
Pluto TV lets crime viewers stream chilling murder stories, daring heists and forensic investigations from classic crime shows like FBI Files, New Detectives and COPS, as well as new series like True Nordic Crimes.
In both Denmark and Norway, viewers can stream a channel of the hugely popular reality format Paradise, which will be available later this month with new episodes weekly following the show’s premiere on the Viaplay streaming service.
“The launch of Pluto TV in Scandinavia is a tremendous milestone for the service as we now stream in more than 30 countries and territories worldwide. This transformative partnership will serve as a framework as we continue to expand Pluto TV across Europe and new continents, including Australia and Africa, and bring this strategic model of free streaming to the world,” said Raffaele Annecchino, President and CEO of International Networks . Studios and Streaming, Paramount.
Once launched, Viafree will be phased out as a standalone service.