Ready to shred
By Julia Szabo
No surfer can resist the tidal pull of Montauk’s waters. Wave warriors, geeks and surf-spectators alike can revel in a full immersion in post-modern surf cool thanks to The Surf Thing, an inaugural festival taking place June 7-12 that hopes to become a new Montauk tradition.
It’s the inspired idea of Whalebone Media that transformed their magazine’s signature editorial viewpoint into a creatively curated live event. Among the festival’s main attractions: The Flower Shop will teleport from Manhattan’s Eldridge Street to Montauk and take over Surf Lodge for “surf lodge staples with a flower shop twist – think light, bright, fresh.” serve whalebone Editor Eddie Berrang. Each day offers a different surf-related wellness class offering (yoga, meditation, guided breathwork) as attendees stay healthy thanks to ZenWTR, one of the festival’s sponsors.
Opportunities to do good and look good abound: The Surfrider Fancy Gala will raise funds for the Surfrider Foundation, dedicated to protecting and enjoying the world’s oceans, waves and beaches, while Left will present its performance swimwear for the body-conscious on Friday Sandpipers presented.
At The Surf Market, artists (including James Katsipis and Justin Burkle), makers and photographers invite everyone to “pick up some wall stuff” and go home with a chic tote bag co-designed by sustainable fashion brand GOT BAG . The cultural action even makes a quick detour to the East Hampton Movie Theater, where cinephiles can sip Solento organic tequila while watching short surf films such as Havana Libre and Strange Waves.
The festival’s deep spirit of bridging distance is exactly what the doctor ordered for this post-pandemic time. “There’s not much that makes you feel more like being in the moment than being in the ocean,” says Berrang. “For the Surf issue whalebone hands over the keys to The Momentum Generation, who have been redefining surfing, friendship and community for more than a generation. In honor of the issue, Whalebone wanted to bring to life the sense of community and celebration of water that the print edition intended to represent and turn it into a real-world event that would encompass all aspects of surfing, wellness, music, history and of course the ocean. Bringing people together: That is the most important thing.” thesurfthing.com